Client Absolute Authentic Website Optimisation(SEO) and Search Engine Marketing (SEM)

Our Brief: To optimise their new website, along with increasing new traffic to the new website.

The Search Engine Optimisation (SEO) to the site included all the meta and title tagging to all pages on the website. Research into keywords for each page to ensure that the customer searching a specific sports personality or type of sport would be directed to that personality or sports landing page.

Search engine marketing (SEM) to build awareness of the new website on the internet through article marketing and link building that can drive web traffic to the new website. Click here to view this website

Client Homerton College Design, Build, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

Our Brief: To design, build and develop a new Content Managed Site (CMS) for the corporate arm of Homerton College in keeping with the branding already completed.

Our first task was to design a website that was not only user friendly but also in a format that the College could update and modify themselves.

After this was completed, we built the website bearing in mind that it needed easy to modify and search engine friendly, to ensure the site would be listed and ranked highly on the search engines like Google, Yahoo and MSN.

As with the Absolute website, our next task was to start with the SEO and SEM work on the website, to ensure that it was optimised for both the B2B and B2C sectors.Click here to view this website

Client LAS Motorhomes Design, Build, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

Our Brief: To design, build and develop a new website incorporating both the American RV and European Motorhome markets.

The LAS project was aimed at the B2C market. The design not only had to reflect a professional image but also give the user detailed information about the type of services our client has to offer. In a heavily competitive market sector, the website need to inform the user of all of the extra in-house services not usually associated with this type of service centre.

After the website was built, we researched in-depth the keywords for the site, ensuring that we targeted keywords usually associated with this market, as well as those associated with traffic demand for help with these type of vehicles, given the user case studies of projects and the type of work the service can cover.Click here to view this website

Client ServiceTec Modify, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

Our Brief: To modify, repair navigation errors on the website and optimise the website for key markets in the IT Sector.

The first task on the list was to identify all the errors on the website, varying from image and links errors through to image-based navigation that search engines can't index. Once this was completed we the moved on to the hard task of optimising the website.

With over 6 billion web pages about IT services and products worldwide on the internet, we needed to target our optimisation on the key areas of expertise that ServiceTec could offer potential clients. Click here to view this website

Contact us to see how Smart can add value, effectiveness and control to your corporate, sales and marketing online presence.