BLOGGING IMPACTS YOUR BRANDS REPUTATION!

Social media is a global phenomenon happening in all markets regardless of wider economic,
social and cultural development. If you’re reading this guess what you’re using social media!

In order to maintain a competitive edge, businesses are increasingly looking for opportunities to make them stand out. 36% of internet users think more positively about companies that have blogs.

Traditional media serves as a solid medium that disperses company messaging to the world, the trends of information consumption are evolving. After some initial hesitancy, corporations are slowly starting to realize that it is important to jump on the virtual bandwagon of blogging. This medium represents the missing ingredient that traditional media lacks: the ability to directly connect a company to its customers.

What is the first image your mind conjures up when a brand is mentioned? Is it the logo, the jingle on the advertisement or the experience you previously had with the brand? Blogging allows current and potential consumers to associate the brand with a face and a personality. It bridges the distant gap that has existed between the “inaccessible” company and the “average” consumer.

Brito said, “It’s a way for us to appear less corporate and put a human face when we interact online. We believe people relate more effectively to other people instead of a logo or corporate brand.”